Overview
In my role as a project manager, I played a key role in the successful launch of Square’s "Everything Your Business Needs, Almost" campaign in Australia. This project required cross-functional collaboration, meticulous timeline management, and coordination between multiple teams, ensuring a seamless execution from ideation to public release.
My Role & Responsibilities
As the project manager, I oversaw the entire creative development and execution process, ensuring all moving parts aligned with the campaign’s strategic goals and launch deadlines. My key responsibilities included:
Creative Team Management – Worked closely with the copywriter, designers, and marketing team to ensure all creative assets were delivered on schedule and aligned with brand messaging.
Timeline & Workflow Oversight – Established and managed a structured timeline, keeping all stakeholders accountable and ensuring milestones were met efficiently.
Legal & Compliance Coordination – Submitted creative assets for legal review, addressing feedback promptly to maintain compliance without compromising the campaign’s momentum.
Out-of-Home (OOH) Advertising Execution – Coordinated placements for OOH advertisements, ensuring high-impact visibility and alignment with campaign objectives.
Cross-Functional Collaboration – Acted as the main liaison between different teams, including marketing, design, legal, and external vendors, facilitating smooth communication and problem-solving.
Challenges & Solutions
Challenge: Aligning multiple creative teams across different time zones while maintaining a strict launch schedule.
Solution: Implemented a detailed project timeline with clear deadlines and held regular check-ins to track progress and resolve roadblocks proactively.
Challenge: Navigating multiple rounds of legal review without delaying campaign execution.
Solution:Developed a structured feedback loop to expedite revisions, ensuring compliance while maintaining creative integrity.
Challenge: Ensuring OOH placements were strategically positioned for maximum impact.
Solution: Worked closely with media planners to optimize placements in high-traffic locations, aligning with audience engagement goals.
Results & Impact
Successfully launched the campaign on time across multiple platforms in Australia.
Streamlined workflow processes, reducing bottlenecks and improving collaboration between teams.
Secured high-impact OOH placements, increasing brand visibility and reinforcing Square’s market presence.
Maintained campaign integrity under strict legal and creative guidelines, ensuring compliance without sacrificing impact.
Key Takeaways
Managing the "Everything Your Business Needs, Almost" campaign was a testament to the power of structured project management, proactive problem-solving, and seamless collaboration. By balancing creative workflows, legal constraints, and high-level execution, this project reinforced my expertise in launching high-visibility, strategically aligned campaigns.
Want to bring structured execution to your next project?